Customer Rewards Manager – FNB (First National Bank

Job Description

Job Summary

To manage, innovate and implement Rewards to drive market share, client entrenchment, transactional behaviour and market differentiation. Welcome to FNB, where we believe help is at the heart of human greatness.

Key Responsibilities

• Own the end-to-end customer rewards programme, including strategy design and implementation, the rewards roadmap, annual earn-rule changes, programme economics and operational performance.
• Deliver approved rewards initiatives within agreed timelines and budget parameters across all campaign cycles.
• Increase customer participation in rewards programmes against agreed performance targets.
• Drive measurable improvements in customer retention, engagement and transactional behaviour linked to rewards interventions.
• Analyse customer behaviour, value and reward performance data to inform optimisation and innovation decisions.
• Ensure rewards propositions are differentiated, competitive and aligned to target customer segments.
• Coordinate rewards execution across channels, franchises and product teams to ensure consistent customer experiences.
• Ensure all rewards structures, communications and interventions comply with Treat the Customer Fairly principles and applicable regulatory requirements.
• Provide timely and accurate rewards performance reports and insights to senior stakeholders.

Requirements

• Degree in Marketing, Business Management, Commerce or a related field.
• 5-8 years’ experience in customer value management, rewards, loyalty, marketing or CX environments.
• Performance measurement and ROI analysis.
• Report writing and executive presentation.
• Working knowledge of CRM, rewards platforms and analytics tools.
• Strategic and analytical thinking, innovation and solution orientation.

How to Apply

To apply, please visit: firstrand.wd3.myworkdayjobs.com

Closing Date: 2026-09-18